Narrative
Films exist to create narratives. Narratives are powerful tools for the communication of ideas, the essence of how we all make sense of the world.
Story
Every film tells a story and every story is a journey. The audience embarks at the beginning, or setup, travels through a series of waypoints, each designed to build on what came before, and alights at the destination or resolution. The resolution explains the journey at an emotional level in a way that communicates and affirms the core message.
Genre
How the story is told is the most important decision a storyteller makes. Film offers a huge range of genres and techniques, only a few of which are appropriate for the story, the unique world it exists in and the resources available to the filmmaker. Finding the right form ensures the audience is engaged in the story and most inclined to consider the message.
Structure
The way in which the story is structured determines how successfully it engages the audience. Every film, even the shortest, needs a solid structure. Setting up the story properly, leading the audience through it and paying it off to their satisfaction ensures they embrace the message at an emotional level, the most essential ingredient of effective communication.
Tone
The tone of a film establishes the filmmaker's relationship with the audience and is determined by every constituent of it, from the spoken words to the manner of the contributors, the nature of the pictures, the music and the pace of the editing. Tone determines the feelings the story elicits in the audience and thus its emotional connection with the story.
Narrative
Films are narratives, powerful tools for the communication of ideas that help us all to make sense of the world.
Story
Every film tells a story and every story is a journey. The audience embarks at the beginning, or setup, travels through a series of waypoints, each designed to build on what came before, and alights at the destination or resolution. The resolution explains the journey at an emotional level in a way that communicates and affirms the core message.
Genre
How the story is told is the most important decision a storyteller makes. Film offers a huge range of genres and techniques, only a few of which are appropriate for the story, the unique world it exists in and the resources available to the filmmaker. Finding the right form ensures the audience is engaged in the story and most inclined to consider the message.
Structure
The way in which the story is structured determines how successfully it engages the audience. Every film, even the shortest, needs a solid structure. Setting up the story properly, leading the audience through it and paying it off to their satisfaction ensures they embrace the message at an emotional level, the most essential ingredient of effective communication.
Tone
The tone of a film establishes the filmmaker's relationship with the audience and is determined by every constituent of it, from the spoken words to the manner of the contributors, the nature of the pictures, the music and the pace of the editing. Tone determines the feelings the story elicits in the audience and thus its emotional connection with the story.
Simon Wood
EXECUTIVE PRODUCER, DIRECTOR, LIGHTING CAMERAMAN, PICTURE EDITOR, SCREENWRITER, PRODUCTION CONSULTANT
Simon has produced and directed scores of series and one-off films for broadcast TV and hundreds of promotional and instructional videos for the business and education sector.
His broadcast work has included primetime programmes for the BBC, ITV, Channel 4, Five and Discovery whilst non-broadcast clients have included world-leading universities such as the London School of Economics and major blue chip companies such as Land Rover, Aviva, Caterpillar, Cadburys, Minolta and International Motors Group (Subaru/Isuzu/Mitsubishi).
He was a consultant to the London School of Economics where, as well as designing the university's media studio and overseeing its installation, he produced and directed dozens of research and promorional films including a major lecture series and was a guest lecturer on a one-off undergraduate production course.
Simon is an accomplished lighting cameraman and has shot countless programmes for broadcast TV, business and education. He has extensive experience of a wide range of broadcast, cinema and mirrorless cameras. He is also a skilled picture editor with expert knowledge of Avid and Davinci Resolve and working experience of Final Cut and Premiere and a highly accomplished writer of broadcast documentary and factual entertainment programmes as well as business and educational films that effectively enage audiences. He is adept at successfully communicating complex technical, scientific and academic topics to non-expert audiences.
Simon Wood
EXECUTIVE PRODUCER, DIRECTOR, CAMERAMAN, EDITOR, CONSULTANT
Simon has produced and directed scores of series and one-off films for broadcast TV and hundreds of promotional and instructional videos for the business and education sector.
His broadcast work has included primetime programmes for the BBC, ITV, Channel 4, Five and Discovery whilst non-broadcast clients have included world-leading universities such as the London School of Economics and major blue chip companies such as Land Rover, Aviva, Caterpillar, Cadburys, Minolta and International Motors Group (Subaru/Isuzu/Mitsubishi).
He was a consultant to the London School of Economics where, as well as designing the university's media studio and overseeing its installation, he produced and directed dozens of research and promotional films including a major lecture series and was a guest lecturer on a one-off undergraduate production course.
Simon is an accomplished lighting cameraman and has shot countless programmes for broadcast TV, business and education. He has extensive experience of a wide range of broadcast, cinema and mirrorless cameras.
He is also a skilled picture editor with expert knowledge of Avid and Davinci Resolve and working experience of Final Cut and Premiere and a highly accomplished writer of broadcast documentary and factual entertainment programmes as well as business and educational films that effectively enage audiences.
He is adept at successfully communicating complex technical, scientific and academic topics to non-expert audiences.
Contact
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